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PROBLEMS SOLVED

CASH FLOW

Lack of off-season revenue.ONLINE REGISTRATION & TICKETING is quick and convenient for customers, and gets revenue flowing prior to your event date. It's a win/win!
Need more ways to increase sales.Sell more with Trackside's customizable COUPONS & PROMOTIONS.

Use Trackside's LOYALTY REWARD SYSTEM to incentivize customers and reward them with points that can be redeemed for coupons. All customized to work for you.

Customize, configure and sell MEMBERSHIP PROGRAMS to your customers.
Trouble reconciling cash sales, missing profits, and disjointed/antiquated on-site sale methods.Trackside has the only motorsports-specific POINT OF SALE SYSTEM. Use our fully integrated point of sale system to sell tickets and other products at your gates, concession stands and pro shops.
Would like to sell more sponsorships.Built in SPONSOR SCROLLER on your Trackside site gives you the opportunity to sell more sponsorships and increase your revenue.
It takes weeks before our revenue is deposited into our bank account.With Trackside, online ticket revenue is deposited directly into your bank account in 2 BUSINESS DAYS.
Lack of event/sales data and analysis tools.Incredible REPORTS & ANALYTICS are built into Trackside so you'll never feel lost again. Visually appealing, advanced reports & data are a highly effective tool you can use for sales analysis and event profitability. Reports include POS sales and other products, not just events.

EVENT OPERATIONS

Poor or non-existent facility WIFI.No WI-FI? No problem! We offer TURNKEY SOLUTIONS to provide the connectivity, infrastructure and software all in a package deal!
Unable to effectively communicate with participants.EMAILS and/or TEXT MESSAGES can be sent to specific groups: only those attending a specific event, only those in a specific driver class, only staff, etc. Also, keep email newsletter groups to stay in contact with your customers.
Long lines at the gate, frustrated customers.Speed things up with DIGITAL CHECK-IN by quickly scanning tickets and getting customers through the gate. Option to also look up by name. Customizable work flow to include waivers or tech forms if needed.
Tech cards don't make it to the tower on time.Paper tech cards are a thing of the past. Trackside's DIGITAL TECH CARDS update in real time. As soon as one is completed the DIGITAL RACE CONTROL/SAFETY user has immediate access to view it.
Ineffective on-site communication between staff in different roles.Gate, tech inspection and control/safety can all see REAL-TIME PARTICIPANT STATUS. On premises but not through tech inspection yet? Needs to sign the waiver? Your staff can now work together more efficiently than ever before!
Participants are unaware of changes to the schedule on the day of the event (weather, cleanup, etc.).Build your EVENT & LIVE SCHEDULE in Trackside and it's viewable by all customers and can be displayed on site on any screen. Update at any time if changes are required.
No easy/quick way to find someone's emergency contact info.When there's an emergency, every second counts. Trackside' DIGITAL RACE CONTROL/SAFETY screen allows you to quickly search for a participant by name and instantly view their emergency contact information along with any important health-related information they have shared.

CUSTOMER DATA

Missing or illegible information on tech forms.DIGITAL TECH CARDS fix this and can also be easily read from your control tower!
Can't find a waiver signature; illegible/lost paper waivers.Upload your DIGITAL WAIVER and have customers sign digitally - available on-site OR sign before arrival. Searchable by name - no more sorting through stacks of paper!
Insurance won't accept digital waivers.Trackside DIGITAL WAIVERS are approved by most motorsports insurance carriers including Safehold, K&K and Philadelphia!
I don't have a good customer list to use for marketing.Every customer who buys their tickets online through Trackside will be in your CUSTOMER DATABASE; ready for you to send an email newsletter to!

CURRENT TICKETING PROVIDER

Difficulty setting up events on ticketing platforms.Trackside's EVENT SETUP ASSISTANT makes your life EASY! Enter the important information when asked (event name, dates, details, driver classes and pricing) then your event is created and published with the click of a button!
Lack of flexibility in other event/ticketing platforms.YOUR EVENTS. YOUR DRIVER CLASSES. YOUR TICKET TYPES. Define them once and quickly choose the ones you want upon event creation.
Unable to offer gift cards with current ticketing system.Trackside includes the ability for admins to issue and customers to purchase digital GIFT CARDS which can be redeemed online or on-site at the Point of Sale.
My current ticketing platform can contact my customers.Other ticketing platforms use your customers to market other events to, taking customers away from your facility/events. With Trackside, you will get a PRIVATE DATABASE that is your and yours alone.

OTHER

Understaffed during events.Trackside allows you to DO MORE WITH LESS PEOPLE! Free up valuable time at events by providing direct access for customers to complete tasks ahead of time such as waivers, tech forms, and completing purchases online.
Need a new or better website.Trackside is more than just ticketing, your WEBSITE & HOSTING is included!
Overwhelmed and unable to keep up with customer questions.Trackside offers a FULL SERVICE CUSTOMER SUPPORT option. Let us handle phone calls and emails from your customers so you can focus on event execution!
Using and paying for multiple software/systems that don't work together.100% accurate registration & sales data ALL IN ONE SYSTEM. Everything works together seamlessly so you can focus on running the best event possible.
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