TRACKSIDE SYSTEMS

Who is Trackside for?

Find out if Trackside is right for you and your team.

Trackside is for those who...

…want to grow and transform their business.

Our solutions scale as you grow your business. We believe in setting things up for long term success and getting long term value from your technology investments.

...are NOT looking to do things the way they always have.

"We've always done it this way" is a dangerous phrase that can undermine a company's ability to innovate and adapt.

...want to embrace new, modern ways of doing things.

"Embracing technology" means accepting and supporting new technology. It can help businesses adapt to a changing world, and it can be a key to success.

...are looking for efficiencies that come with technology.

Technology can improve efficiency in many ways, including: automating tasks, improving communication, tracking progress, reducing costs, centralizing information, and improving security.

...are looking to take promotion to the next level.

Promoting your business is important because it can boost sales, build customer loyalty, create upsell opportunities, increase brand awareness, and generate profit during off-seasons.

…plan for long-term success.

We think BIG and about what’s to come (and you should too). We don’t just focus on current needs (and you shouldn’t either).

...value data.

Data is a key asset that generates revenue and gives you a competitive advantage. Data allows businesses to make strategic decisions, understand which marketing efforts are working (or not), forecast future results, optimize pricing strategies and understand customer behavior.

Trackside enables promotors, owners and operators to be more efficient so they can focus on what’s important – running their business. Get out of the weeds and back into the clouds. Our tools and solutions allow you to get the information you need when you need it most, without jumping through hoops.

Make your life easier and enhance your customers’ experience with a system built by motorsports, for motorsports. Trackside has what you need to transform and scale your business.

  • Ecommerce website with option to use as your full website, add as many pages as you’d like
  • Online ticketing and racer registration
  • On-site ticketing and racer registration using Trackside’s Point of Sale hardware & software
  • Ticket scanning
  • Volume credit card processing discounts
  • Product sales with inventory and barcodes (merchandise, concessions, etc.)
  • E-mail marketing
  • Event Cancellation Tool for rainouts or other reasons which demand cancelling all tickets within a certain driver class(es)
  • Digital waivers
  • Digital tech cards
  • Coupons & promotions
  • Gift Cards (sell & accept online and/or at the point of sale)
  • Digital Race Control & Safety
  • Race Management tool (customizable, option to display live results publicly)
  • Send text messages to racers/participants based on event and/or class (great for class calls, rain delays, or anything time sensitive!)
  • Send emails to racers/participants based on event and/or class (great for pre-event information!)
  • Live Schedule – create and display event schedules in real time; accessible on your website and/or display on screens on site
  • Loyalty rewards system
  • Reserved spaces
  • Reporting (many different reports available at your fingertips including event analytics, product sales, event revenue, accounting, sales by location, and more!)
  • Configurable fees
  • Simple to use Event Setup Assistant and Product Setup Assistant will have you selling in no time!
  • Sponsor scroller – give your sponsors visibility or sell more sponsorships by putting them on your website
  • Customer database stored for you to reference, run reports against, and market to
  • Different permission levels for users based on what areas of the system they need access to
  • Comms system for event and class specific messages (great for pre-event information and time sensitive info)

If you sell merchandise or food on site, Trackside can handle that for you. Keep your fans happy, and your staff happier. If you have a restaurant or bar, enable tips and tabs for convenience. Separate products based on which location you’re selling at – no need to see hot dogs on the pro shop point of sale screen.

  • Sell concessions, merchandise and other products using Trackside Point of Sale
  • Inventory/stock settings
  • Setup and scan barcoded products
  • Easy to use touch screen interface
  • Full size countertop units or handheld mobile point of sale units available
  • Accept cash or credit cards
  • Coupons & Promotions
  • Sell & accept Gift Cards
  • Lookup user accounts to quick-fill racer information
  • Lookup and assign existing users to orders
  • Add miscellaneous charges if needed
  • Tips/tabs
  • Till slips
  • Registers/Register groups

Front gate, back gate, side gate, extra gate? We’ve got you covered. Trackside has the flexibility to handle any number of gates, and any type of ticket at each gate. You set it up so staff only see what they need to see to sell. Need extra capacity for a busy event? No problem, send a handheld unit out and a staff member can sell tickets on the fly.

  • Sell tickets using Trackside’s Point of Sale hardware & software
  • Sell Racer Registrations using the Point of Sale
  • Accept cash or credit cards
  • Scan pre-sold tickets
  • Digital Waivers, including Quick Waiver
  • Coupons & Promotions
  • Sell & accept Gift Cards
  • Add extra capacity on the fly with Trackside’s Handheld Point of Sale units
  • Till slips
  • Registers/Register groups
  • Lookup user accounts to quick-fill racer information
  • Lookup and assign existing users to orders
  • Add miscellaneous charges if needed

Maybe you call it tech inspection, maybe you call it registration. Either way, we have a workflow for that. You’ll know which participants have arrived (or haven’t), collect their signature on a digital waiver and tech form. This data flows seamlessly to the control tower/safety in real time!

  • Digital workflow for Tech Inspection / Registration / Check-in
  • Racers can “pre-check-in” ahead of time by completing their Digital Waiver & Tech Form from their online account
  • At the event, Tech Inspectors verify signatures and driver ID using a tablet
  • Eliminates paper, saves time
  • Can still complete the entire workflow in person if nothing was done in advance
  • See who is on site and who has not yet arrived in real time

Tired of outdated paper racer lists? Getting tech cards late? Need emergency contact info for that racer? With Trackside, Race Control/Safety information updates in real time. You have all the information you need, right at your fingertips. 

  • Race Control screen updates in real time as participants register or tickets are sold
  • View a real-time list of racers
  • View racer name, class, vehicle/number, and check-in status at a glance
  • Easily search and filter by name, class, vehicle, number, etc.
  • See who is on site and who has not yet arrived in real time
  • View individual tech cards and racer/vehicle information
  • If needed, racer emergency contact information & medical notes are available at the click of a button
  • Trackside Race Management – enter and track timing/scoring data
  • Race Management feature allows custom templates to be built
  • Customizable public-facing Race Management view allows Live Results to be displayed on your website or on screens at your venue
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Make it easy for your customers to do business with you! They can store payment methods, see their order history, use gift cards, receive email marketing/updates, and more. 

Worried about those “old school” customers? No problem. They can still pay cash at the gate if they wish. Those sales will still be tracked and in your event reporting.

  • User accounts are required for racers, optional for spectators
  • Store payment methods and addresses for quick online checkout
  • Racers can store emergency contact information and emergency health information if needed by Race Control/Safety
  • Register for races/events online in advance
  • Buy and redeem gift cards online
  • Redeem coupons at checkout
  • Subscribe to email newsletters
  • View order history
  • View available/expired/redeemed coupons
  • Incentivize your customers with a Reward Point system – they can earn points on purchases and redeem points for coupons (if configured by track/organization)
  • “My Garage” stores vehicle information so racers only need to input this info one time, then select a vehicle from their Garage when registering for a race/event
  • “My Events” dashboard displays all upcoming events they are registered for at a glance including event, location, date, and class
  • “My Events” dashboard allows participants to view each event’s details including their QR code ticket, event date, location, location info, driver/racer class, individual class schedule, message history, & order number.
  • For each registered event, participants can update or change their registered vehicle and complete their “pre-check-in” ahead of time (sign the digital waiver, complete/sign tech form, upload ID).

Are you a sanctioning body that handles licenses or memberships? Trackside has a special system designed just for you.

  • Sanction License Management system
  • Memberships, licenses, etc.
  • Approval/denial
  • Renewal functionality
  • Contact us for more details!